The Center for Public Health Practice (CPHP) and the Department of Health Promotion & Community Health (HPCH) at the Faculty of Health Sciences (FHS) at AUB, offers an interactive executive workshop on Social Marketing in Public Health. The workshop is facilitated by the renowned international expert in Public Health Branding and Social Marketing Dr. W. Douglas Evans, from George Washington University, Milken Institute School of Public Health, and our local expert in eHealth Communication, Dr. Marco Bardus, AUB Faculty of Health Sciences.
This workshop is designed to provide participants with an overview of the basic principles, practices, and outcomes in Social Marketing applied to health promotion, public health, as well as social and behavior change. This course will allow participants to understand how Social Marketing can be applied to various public health issues, and will explore innovative approaches to social marketing in the areas of mobile and social media, branding and brand research.
WHO CAN ATTEND: Project officers, Project coordinators from NGOs, UN agencies, Governmental Entities, as well as AUB members of any Faculty who are interested in the topic. Students of relevant masters are also welcome.
COST: $500 (Externals); discounted rates for AUB/AUBMC faculty and students of any faculty.