Media Studies at AUB signifies a rapidly expanding program that offers a variety of graduate and undergraduate degrees and certificates. In 2010, we launched the Diploma in Media Communication. In 2012, we started the MA in Media Studies, and in 2013 we inaugurated the BA in Media and Communication.
Our students come from diverse backgrounds and have various interests, but all share a passion for media. We have a growing body of academic professors and professional instructors who are experts in their fields and committed to excellence in teaching, research, and community service.
Our curriculum balances theoretical, research, critical and professional skills. It strives to establish itself as a world-class media and communication studies program rooted in the Arab region. The program aims to build well-rounded, ethical and competent communicators, journalists, advertisers, media scholars, educators, managers, and policy experts with rigorous research, critical and professional skills, and a solid theoretical foundation. The program emphasizes digital and media literacy and a passion for innovation in the information age.
The Media Studies program offers students a broad-based multidisciplinary liberal arts curriculum grounded in the social sciences that teaches students media theory, research and practice, and focuses on critical thinking and on the role of media in society. The program offers a regional and global scope and stresses a liberal arts approach that emphasizes theory, research, teaching, and critical skills, and includes basic practical media skills. In addition to exploring media theories, students learn scientific research methods and systematic and critical inquiry into the nature, processes and consequences of traditional and new media. Students also develop solid digital media skills that prepare them for an information technology driven age. The program brings forth issues and principles of freedom of the press, multicultural communication, and media ethics and social responsibility. It stresses the university’s commitment to creative and critical thinking… and civic responsibility by emphasizing media literacy principles that aim to produce graduates who can effectively and critically access, analyze, utilize, evaluate and create media messages, in addition to developing media policies and strategies.
The role of the media studies program is to build well-rounded ethical and competent communicators, journalists, media policy experts, media managers, scholars and educators with strong research, critical and practical skills and a solid theoretical foundation. The proposed program aims at providing a collegial environment that advances scholarship, critical thinking, and the pursuit of knowledge within. It strives to become the leading media education program in the region through training generations of media experts, scholars and educators in the use of communication media and the scientific method, to discern the relationship between media and society—including politics, business, economy, culture, technology, identity, ethics, and current pressing regional and global issues.
The Media Studies program has four key objectives:
1. To build students’ digital media literacy skills and keen discernment of the relationship between media and society.
2. To provide students with a solid foundation of the theories and concepts of media studies.
3. To immerse students in the main scientific methods of research and systematic inquiry relevant to the field of media studies.
4. To help students build an array of professional expertise and skills in a specialized area of media studies.