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Darwazah Center for Innovation Management and Entrepreneurship
 
FAQs

FAQs Darwazah Website
Below is a sample application about a hypothetical product to help you understand the questions. The date of the application is assumed to be in 2001, around the time the MyPod was launching.

1- Describe the problem you are trying to solve.
Listening to music anywhere, anytime. Having a custom playlist which could play for hours from a device which could fit in the pocket.

2- What is your solution to the problem?
General Description:
The MyPod is a portable media player similar to other digital music players. It is a small electronic device for playing and storing digital audio files. The MyPod will look like a small thin tablet (smaller than a deck of cards) with the front side divided into two parts, a 2.2-inch monochrome screen and a “touch wheel" controller. It will have a capacity of 5 GB (USB-like) solid-state drive that can store 1,000 songs.
What it does:
The MyPod will basically store music to be played on the go. The user first gets songs onto her computer from a CD or an online music store or a file sharing system, then she connects the MyPod to the computer, either through FireWire or USB port, she transfers the music to the MyPod then she's ready to go.
How it works:
This will be possible through a specifically designed software and a compatible hardware. The screen will be context aware; under the main menu, the user can see the list of all her playlists, either by album title or by artist name. Once she chooses a playlist, she will see the list of all the songs/music tracks, with the name of the track. If she chooses a specific track to play, the screen will show details about the music track being played (duration, artist name and album name).
Design:
The lower half of the MyPod is the touch wheel, which is basically a centrally-placed circular disk designed for one-hand operation that will allow the user to play and pause, go forward and backward in the track, skip to the next or the previous track, and navigate back to the previous menu. The MyPod will support most audio file formats including MP3, WAV, and AAC.

3- How innovative is the solution that you are providing?
The existing digital music players are big and clunky or small and impractical with user interfaces that are unpleasant. The MyPod provide high quality sound output far above the competitor devices using our custom-developed high-fidelity sound output software; it is smaller and lighter, it has a LCD screen, its battery lasts longer, and it is easier to use.

4- Who are your target customers?
Teens to young adults belonging to middle & high class; females & males.

5- Who are your direct competitors in the Market?
Competitors are other MP3 player providers like Sony.

6- Who are your indirect competitors in the Market?
All devices used for playing music i.e cd players

7- What is your competitive advantage?
The MyPod has a smaller size, more power, and is easier to use. It is more stylish. The MyPod will be the Walkman of the twenty-first century. Customers can play a music variety on the move all day long. Most important, the MyPod will provide a “digital lifestyle". It streamlines playing music or listening process compared to all other forms on the market. The existing digital music players are big and clunky or small and impractical with user interfaces that are unpleasant. The MyPod provide high quality sound output far above the competitor devices using our custom-developed high-fidelity sound output software; it is smaller and lighter, it has a LCD screen, its battery lasts longer, and it is easier to use.

8- What is your go-to-market strategy?
Offering a wide price range and diverse product characteristics. 4 main devices with incremental price points and features. Mypod shuffle lowest price, retailing for $50. It is a small, sleek, and portable MP3 player. This product is aimed for people of lower income and socioeconomic status. The MyPod Mano has a middle range price point, retailing at $130. This product is has an LCD screen and it plays music and videos. It also has a camera and comes with pre-installed applications. However, it is unable to run third-party applications, such as games. The MyPod mTouch, which retails at $200. This product is aimed at gamers, primarily white male teenagers.
Finally the MyPod mClassic, which sells for $230. This product is aimed at people who value high storage capacity and music quality, such as music collectors. 

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