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MENA Regional Case Center Initiative
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Case method at OSB
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 AUB MENA Regional Case Center Initiative

The Middle East and North Africa Regional Case Center (MENARCC) Initiative at the American University of Beirut was established in March 2012 by Dean Najjar to unite academic and practical knowledge in case method writing. This was to enable action-oriented learning in all areas of management education offered by the Olayan School of Business (OSB) and to promote case method approach in the MENA region.

MENARCC Initiative offers a variety of services such as learning, teaching, and writing cases to students, instructors, professors, case writers, and partner companies . We invite you to explore them using the menu bar on the left.


What is a case?

 A case is a written description of a real situation in an organization presented from the point of view of a decision-maker. It is then accompanied by background information about the situation, the company, the industry, and the country. The length of case ranges from a few to several dozen pages, the most common being around 20 pages, including appendices. Cases were first used in law education, but then expanded into management. Currently, cases are a standard tool of participatory learning used widely in many disciplines – from management to engineering and medicine.

Why uses cases?

Cases have been used in business education for more than a century. They are a standard tool in helping students learn by allowing them to practice management decisions in a safe environment of a classroom. Cases encourage a more relevant connection between theories in textbooks and practical decision-making skills. While students gain practical knowledge while learning about businesses, even experienced managers themselves can gain useful theoretical insights into their own business.

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Teaching cases

MENARCC Initiative provides continuous support and training to all instructors interested in teaching the case method. To request a case teaching workshop - contact us at

·       Sources of cases

·       Training in teaching with cases

·       Reading materials

Writing cases

MENARCC Initiative connects interested companies with students and provides training in case writing to all interested parties. To request a case writing workshop - contact us at

·       Benefits for partner companies

·       Training in case writing

·       Case publishing

To organize a case written about your company - contact



News and events

"How to get and Ace a job interview" workshop by Dr. Marina Apaydin in OSB 334 on December 17, 2012 7:00PM-10:00 PM. To register, contact

The Academy of International Conference (AIB) in the MENA region will be holding its annual conference in Cairo, Egypt on January 12-14, 2013. Dr. Apaydin will be the chair of session on the Case Method. Contact for more information.

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