What is a case?
A case is a written description of a real situation in an organization presented from the point of view of a decision-maker. It is then accompanied by background information about the situation, the company, the industry, and the country. The length of case ranges from a few to several dozen pages, the most common being around 20 pages, including appendices. Cases were first used in law education, but then expanded into management. Currently, cases are a standard tool of participatory learning used widely in many disciplines – from management to engineering and medicine.
Why uses cases?
Cases have been used in business education for more than a century. They are a standard tool in helping students learn by allowing them to practice management decisions in a safe environment of a classroom. Cases encourage a more relevant connection between theories in textbooks and practical decision-making skills. While students gain practical knowledge while learning about businesses, even experienced managers themselves can gain useful theoretical insights into their own business.
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