American Univesity of Beirut

GD305 – Packaging & Environmental Design


Outside-In: The Window Display

Instructors: Leila Musfy, Mia Azar 

Spring 2018
Department of Architecture and Design (ArD), MSFEA, 
American University of Beirut​

In this studio course, students are introduced to and given the space to explore the principles of packaging and environmental design by working on a series of exercises and projects. Both of these practices of the graphic design discipline allow the exploration of familiar graphic forms, as 3-dimensional configurations on the one hand, and within navigable spaces on the other.

About the project/assignment

In this project, each group chose a shop in AUB’s vicinity for which they had to redesign the window display. 
Realization of a real-life design project, negotiation with a client through a clear and convincing presentation of the work, adaptation of a design idea within the limitations of space, and consideration of the interaction of the display with the public were all key aspects to be considered by the students. 

Student Interventions: (click on the images to see full work)

​Book Bazaar

​Rafik Sobh Perfumerie


Chehab Key Manufacturer​

Way In Bookshop​


Tony Nawfal Shop

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