On December 3, 2018, AUB celebrated its first Giving Day to increase participation from its alumni and friends worldwide in support of the university's priorities. The campaign was held on Founders Day
, an especially appropriate day since the first task of AUB founder Dr. Daniel Bliss was to fundraise for a $100,000 endowment.
AUB is the first university to organize Giving Day in the MENA region. The campaign's initial goal was to attract 250 donors, secure five $10,000 matching-gift challenge donors, and raise cash gifts of $50,000 for a total of $100,000 in one 34-hour day.
The campaign also included a Faculty Challenge
, a healthy competition between alumni worldwide to encourage graduates to make a gift to AUB on Giving Day as a way of demonstrating support for their faculty. The Faculty Challenge succeeded in galvanizing alumni faculty and staff on campus as well. A prominent part of the Faculty Challenge was the participation of the seven faculty deans who rallied their alumni through competitive videos. AUB Giving Day was a great success
: 1,051 donors, including seven matching-gift challenge donors
, contributed $661,822 far surpassing the original targets.
You can find out more about AUB's first Giving Day in this short story in MainGate magazine.