Rima Isho, Deputy Director of Project at CIBL for Women at the Olayan School of Business, American University of Beirut, holds a Higher Degree in Management from the University of Cambridge, as well as a BA in Advertising & Marketing from Notre Dame University. She has over 25 years of integrated marketing experience. Rima led business at one of the pre-known International communication agencies where she also launched an activation arm in the Levant region. She enjoys a vast array of knowledge and strategic understanding as well as a solid experience in start-ups, retail, financials, services, and telco. Rima is very engaged in women empowerment and rallies for gender equality.