​Primary Color Palette​

The primary colors for the AUB visual identity system are Pantone® 1795, Pantone® 3415, and black. Equivalent color formulas for four-color printing and digital media are provided in the Primary Color Palette table. These colors will be used as the key colors in academic and administrative publications; Pantone® 1795 for administrative units and Pantone® 3415 for academic units. See the Stationery section for examples. 


Complementary Color Palette​

The complementary color palette includes a set of colors recommended to accompany the primary colors. General use of the complementary color palette with the primary colors helps maintain the AUB visual identity coherent. However, this does not exclude the use of other colors​​.