Why a Visual Identity System
For several generations, the American University of Beirut (AUB) has served the region as a leading institution of higher education. The University is committed to preserving its leadership role in an increasingly competitive environment, extending its presence and identity in Lebanon, the broader region and beyond. To that end, AUB launched in 2011 a new branding campaign. This involved a new University logo along with a visual identity system that brought greater consistency across multiple visual mediums including publications, stationery, the AUB website, athletic uniforms, and campus signage. The campaign emphasized and reinforced the key values AUB upholds as an institution and ensured unified and consistent visual identity system that maintains these themes.
AUB Visual Identity Guidelines
AUB uses the following symbols to represent itself to the public: the full name, "American University of Beirut" acronym, "AUB"; the official logo consisting of the University seal, the acronym and other English and Arabic text; and the University seal alone. To ensure consistency, these symbols should be used according to the guidelines specified in this document.
In addition to following these guidelines, AUB personnel must contact the Office of Communications for accurate images of the logo and seal and for guidance on the proper way to display these images, as well as the accurate use of the official name and acronym. The Office of Communications can be reached at ext. 2650 or via email:
AUB personnel must also notify the Office of Communications before permitting any non-AUB party to display the official name and acronym, the official logo, or the seal in any manner, provide details regarding the nature of the third-party use, and obtain prior written approval.