American Univesity of Beirut

Logo and Identity Guidelines

​​Since its founding in 1866, the American University of Beirut’s motto has been “that they may have life and have it more abundantly.” The university remains true to this philosophy to the present day, with an absolute and enduring commitment to excellence and service to build better futures for the people of this region and beyond.

To this end, AUB has updated its logo to reaffirm its identity as an institution firmly rooted in Beirut but with an increasingly robust global presence. In these challenging times AUB is striving to remain vital, vivacious and relevant to younger generations around the globe in order to serve them better. 

For this reason, and in order to connect better, it is crucial that the messaging be “straightforward and our identity clear.”1 Hence the full spelling of the American University of Beirut is of critical importance to avoid any acronym misreading. Our new logo has also been designed to read across all media including social media. 

The red in our identity has been changed to Berytus red as inspired by the distinctive red soils of Lebanon and reminiscent of the red wax used with the AUB seal to mark official documents, including diplomas. The Berytus red and the cedar tree are reflective of our rootedness in Beirut, and of our longstanding values. Thus, our updated logo is a “fresh take” on our historic identity.2

1 President Fadlo Khuri message to the community, August 31, 2022
2 President Fadlo Khuri, Opening Day Remarks, September 5, 2022

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