American Univesity of Beirut

WEFRAH ‘Re-design Thinking’ workshop

​The inaugural cohort of WEFRAH Principal Investigators (PIs) and Co-PIs (those invited to submit full proposals for WEFRAH internal seed funding) participated in a Re-Design Thinking workshop at College Hall on June 15. Mr. Fadi Ghandour led a team from Wamda group, who introduced the first cohort to a business modelling process for tak​ing research ideas to execution and implementation for commercialization or other forms of impact. Each PI/co-PI team developed a project to create sustainable enterprises using a business model canvas to present their project strategically and visually.

In introductory remarks, Dean Mohtar emphasized the necessity of transcending traditional approaches to research in favor of a system of systems approach to foster a community of interconnected researchers able to respond to the UN Sustainable Development Goals (SDGs). In concluding remarks, the Dean invited the cohort to redesign their project concepts and submit ​new working plans and budgets that reflect the workshop exercises by refining the research questions and project or cluster scope.

Connect with WEFRAH by contacting the leadership team at

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