American Univesity of Beirut

ISNAD Project - Marketing Strategies

33 ISNAD project beneficiaries from Bekaa and the North regions were selected to upgrade their marketing strategies by creating brand identities for their products. The aim of the activity is to improve and upgrade the linkage of beneficiaries with existing markets. Previously the same producers received training on the introduction of marketing and branding. 

​Three successful beneficiaries of ISNAD were supported in the legal registrations of their product's trademarks at the Ministry of Economy and Trades.​

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