LDEM launched a recruitment campaign from mid-January to mid-February to advertise the Landscape Architecture program. The effort disseminated information about LDEM activities to potential new students.
The campaign was designed and organized with the support of the AUB communication office and 'Memac Ogilvy' (Lebanon team) as a marketing campaign with AUB's social media venues, Facebook and Instagram. Through a series of images and video posted on AUB's Instagram and Facebook pages, the campaign addressed potential students through posts reflecting the spirit of LDEM and offering insights on what to expect from the program. Most posts were also shared on AUB's admission page and LDEM's social media channels.
With special thanks to the Communication office Team, lead by Martin Asser, the department is currently assessing the campaign's success.