As part of their mission, LEAF and QOOT Cluster signed an MoU on April 1 and declared the establishment of a new partnership. In a session called Taking your product one step further, Dr. Mohamad G Abiad, Associate professor & LEAF's Director, highlighted the particular importance of R&D activities for the agri-food sector's viability and pointed out common trends in the food & beverage industry and, most importantly, LEAF's services to the industry and the special discounts for QOOT members. The partnership between the agri-food economic players, mainly the private sector – QOOT members and the research institutions - will accelerate innovation in all agri-food sectors, helping to return Lebanon to the global agri-food innovation map.
The LEAF - QOOT Cluster partnership offers multiple benefits for agri-food companies: QOOT members will profit from discounted offers on laboratory testing services within LEAF's expertise (discounts range from 5% to 20%, depending on the total servicing amount). In addition, members become eligible for free coaching sessions provided by LEAF staff (limits apply). Agri-food companies will have the opportunity to gain product development support within LEAF's expertise, which will empower QOOT members to "Take their products steps further!"