American Univesity of Beirut

Marketing Assessment :Value Chains for Improved Socioeconomic Well-being of Syrian Refugees and Lebanese Host Communities

​ESDU is currently conducting marketing assessments on the purchasing behaviors of businesses (BtoB) and the use and attitudes of Lebanese consumers (BtoC) for thyme, coriander and dairy products. 

The assessments will evaluate market needs and opportunities, the stakeholders involved, and potential products to satisfy demand.​​​​

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