As part of its monthly lecture series, FAFS organized a webinar on March 29 to examine the role of consumer profiling in building a strong innovation strategy, a strong brand, and a strong business.
The lecture was presented by Mr. Nizar El Khoury, Innovation Consultant, and Retired Procter & Gamble R&D Executive. Mr. El-Khoury is a seasoned consultant in the areas of Innovation, Consumer Insights, and holistic Product Development. In his lecture, Mr. El Khoury explored how the consumer segmentation approach can provide more focused opportunities to target different groups of consumers with initiatives tailored to their needs and desires. He examined the rationale and benefits of such an approach, using actual market case studies to illustrate how it is applied.
Click here to watch the video.