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​​​​​​​​​​​​​​Are you a public Health professional or a researcher wondering if there is an effective way to influence people’s behaviors, such as safe driving, family planning, cancer screening, or even voting?

How can you market healthy eating, tooth brushing, recycling, as if they were “brands” or products?

 How can you convince people​ to stop smoking without imposing a smoking ban?

Social Marketing can answer these questions (and many more) and provide you with tools to address a broad range of health, environment, political, and social issues!


The Center for Public Health Practice (CPHP) and the Department of Health Promotion & Community Health (HPCH) at the Faculty of Health Sciences (FHS) at AUB, offers an interactive executive workshop on Social Marketing in Public Health. The workshop is facilitated by the renowned international expert in Public Health Branding and Social Marketing Dr. W. Douglas Evans, from George Washington University, Milken Institute School of Public Health, and our local expert in eHealth Communication, Dr. Marco Bardus, AUB Faculty of Health Sciences.

This workshop is designed to provide participants with an overview of the basic principles, practices, and outcomes in Social Marketing applied to health promotion, public health, as well as social and behavior change. This course will allow participants to understand how Social Marketing can be applied to various public health issues, and will explore innovative approaches to social marketing in the areas of mobile and social media, branding and brand research.


WHEN:                         From December 12 to 14, 2017- 9:00 AM to 4:00 PM.

WHERE:                       Auditorium B1-​ College Hall- American University of Beirut.

WHO CAN ATTEND:   Project officers, Project coordinators from NGOs, UN agencies, Governmental Entities, as well as AUB members of any Faculty who are interested in the topic. Students of relevant masters are also welcome.

COST:                        $​500; 

​​(Discounted rates for AUB/AUBMC faculty members and students).

LANGUAGE:               ​English​​

Seats are LIMITED!


Save Your Seat​

by ​November 10, 2017

WHAT WILL YOU DO?

Bring the project, intervention or initiative you are working on in order to practically apply the different phases of a social marketing plan.

WHAT WILL YOU LEARN TO DO?

  • Apply the basic principles, tools, and models used in social marketing (including branding and brand research) to your own project or context.​

  • Analyze examples of local and international social marketing initiatives using frameworks and benchmark criteria commonly used in the discipline.

  • Use social marketing principles to identify priority target populations, craft messages, and select appropriate communication channels, including digital and social media.

  • Apply the social marketing concepts to develop a brief communication strategy, by designing messages and potentially using mobile and social media as channels.

  • Understand the ethical implications of social marketing in public health contexts. 

PAYMENT METHODS ( Before November 15)

Payment can be settled in cash through the cashier's office or  by Wire Transfer 

For AUB/AUBMC Faculty, staff and students please contact Ms​. Marwa El Hajj on 4622


Contact Us

Ms. Yassmin Lawzi 

Center for Public Health Practice

Faculty of Health sciences

Phone: +961135000 ext 4635 

Mobile: + 961 76 823633

E-mail: yl00@aub.edu.lb

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