In Lebanon, the mandatory use of facemasks coupled with the absence of proper instructions on their safe use has given people a false sense of security, leading them to disregard physical distancing. Assumptions of a low level of harm of use of facemasks during this pandemic cannot apply universally.
In a collectivist culture such as Lebanon, contextualized and tailored communication on the notion of physical distancing is needed to minimize the implementation challenges of the use of face masks by the public and the false sense of security they foster.
In order to further explore the individual and collective behavioral reaction to awareness campaigns and particularly calls to wear masks, a team from the Health Promotion and Community Health (HPCH) Department and the Faculty of Health Sciences at the American University of Beirut issued a dedicated paper to study the different aspects of this matter.
To read the full study, please click HERE.