American Univesity of Beirut

Business Analytics

​Business analytics focuses on the development and use of varying methodologies in data-driven business decisions. The area spans Statistical Modeling, Pricing, Retail, and Text Analytics, Operational Research, Trend Analytics, Opinion Mining, and Data Visualization. ​

​​​​​​Below is a list of selected faculty members who conduct research relevant to this area:

  • Bacel Maddah
    Retail, Supply Chain, Stochastic Processes.
  • Hazem Hajj
    Machine Learning Models for Social Analytics, including opinion mining, sentiment analysis.
  • Ibrahim Osman
    Electronic Government, Cognitive Analytics, Operational Research, Strategic Performance Measurement and Management.
  • Imad Bou Hamad
    Applied Statistical Modeling, Predictive Analytics, Consumer Behaviour Analytics
  • Fouad Zablith
    Data visualization and manipulation to assist organizations in meeting their objectives in various contexts (e.g., governance, strategy and education).
  • Mariette Awad
    Social Media Trends Analytics, Gender bias.
  • Rouwaida Kanj
    variance reduction methods.
  • Victor Araman
    Applied probability - Monte Carlo simulation - dynamic experimentation - supply chain and pricing analytics​.
  • Wael Khreich
    Detection and mitigation of gender bias in AI/NLP.​
  • Wassim El-Hajj
    Building resources and models to enhance Arabic Natural Language processing and understanding. ​
  • Wissam Sammouri
    Text Analytics, Retail Analytics, Open Data​.


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