Business analytics focuses on the development and use of varying methodologies in data-driven business decisions. The area spans Statistical Modeling, Pricing, Retail, and Text Analytics, Operational Research, Trend Analytics, Opinion Mining, and Data Visualization.
Below is a list of selected faculty members who conduct research relevant to this area:
Retail, Supply Chain, Stochastic Processes.
Machine Learning Models for Social Analytics, including opinion mining, sentiment analysis.
Electronic Government, Cognitive Analytics, Operational Research, Strategic Performance Measurement and Management.
Imad Bou Hamad
Applied Statistical Modeling, Predictive Analytics, Consumer Behaviour Analytics
Data visualization and manipulation to assist organizations in meeting their objectives in various contexts (e.g., governance, strategy and education).
Social Media Trends Analytics, Gender bias.
variance reduction methods.
Applied probability - Monte Carlo simulation - dynamic experimentation - supply chain and pricing analytics.
Detection and mitigation of gender bias in AI/NLP.
Building resources and models to enhance Arabic Natural Language processing and understanding.
Text Analytics, Retail Analytics, Open Data.