Business Analytics

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Business Analytics

Business analytics focuses on the development and use of varying methodologies in data-driven business decisions. The area spans Statistical Modeling, Pricing, Retail, and Text Analytics, Operational Research, Trend Analytics, Opinion Mining, and Data Visualization.

Below is a list of selected faculty members who conduct research relevant to this area:

Bacel Maddah
Retail, Supply Chain, Stochastic Processes.
Hazem Hajj
Machine Learning Models for Social Analytics, including opinion mining, sentiment analysis.
Ibrahim Osman
Electronic Government, Cognitive Analytics, Operational Research, Strategic Performance Measurement and Management.
Imad Bou Hamad
Applied Statistical Modeling, Predictive Analytics, Consumer Behaviour Analytics
Lama Moussawi
Stochastic Modeling; Revenue Management; Inventory & Supply Chain; Data Analytics.
Fouad Zablith
Data visualization and manipulation to assist organizations in meeting their objectives in various contexts (e.g., governance, strategy and education).
Mariette Awad
Social Media Trends Analytics, Gender bias.
Rouwaida Kanj
variance reduction methods.
Victor Araman
Applied probability - Monte Carlo simulation - dynamic experimentation - supply chain and pricing analytics.
Wael Khreich
Detection and mitigation of gender bias in AI/NLP.
Wassim El-Hajj
Building resources and models to enhance Arabic Natural Language processing and understanding.
Wissam Sammouri
Text Analytics, Retail Analytics, Open Data.

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