Johnny is a marketing analyst at Booking.com in The Netherlands. He measures the performance of marketing channels to ensure everything is in line with its global marketing strategy, and recommends improvements for those that under-perform. Prior to graduating, Johnny worked at Murex Beirut as a release manager, and with Maids.cc, UAE, as a data analyst. Variety at #OSB introduced him to assorted concepts and applications in data analytics, which helped scope out his interests. "Data should always reinforce the business. After all, it is a tool an analyst uses," notes Johnny.