Welcome to MSBA, the leading Business Analytics program in the MENA region
The Master's in Business Analytics program prepares students with knowledge, tools, and skills to analyze big data, to make effective business decisions, improve performance, create shared value, and enable the digital transformation from basic to smart organizations. Graduates of the program will learn the various data analytics processes from managing, modelling, analyzing, visualizing, and recommending solutions to challenges in various domains, including supply chain and operations, project management, marketing, human resources, and finance.
This program emphasizes the following learning outcomes (PLOs):
- MSBA graduates will be able to recommend appropriate analytics solutions to business problems, including defining business requirements, relevant data, needed information technology, competitive edge, and value added proposition to the business.
- MSBA graduates will be able to apply advanced analytical models and software tools to address various types of business analytics problems.
- MSBA graduates will be able to clean data, analyze data and effectively communicate complex analytical results and insights to a mixed audience. They will also recognize the challenges of implementing business analytics solutions, including strategic alignment, planning, project management, team leadership, conflict resolution, negotiation, and convincing techniques.
Identify technological frameworks for collecting, preparing,
processing, analyzing, and delivering data.
Develop advanced analytical modeling and problem-solving skills to best
address challenges in various industries.
Learn reporting techniques with emphasis on visual display of big data and
Learn how to effectively communicate analytical and complex results to
Develop core management skills relevant to business analytics projects,
including designing, planning, implementing, leading teams and managing