American Univesity of Beirut

Agenda Big4&After

Phase 1 

We have all heard stereotypes about the Accounting profession: “It’s boring!”; “It’s the least creative- crunching numbers all day at a desk in the corner of an office!”; “It’s not as important or ‘sexy’ as other career paths!

Phase 1 of the BIG4 & AFTER competition is your opportunity to disprove these common misperceptions. Unleash your creativity and submit a short video covering the value of the Accounting/Audit profession. Do your research, be creative, and convince the viewer that pursuing a career in accounting – at least as a starting point – is a wise decision!

  • It should be a 2-3 mins video.
  • Make sure all team members are part of the video.
  • Try to cover this through a wide range of ideas and from different perspectives.

For your video submission, go to Big4&after page on Moodle, In phase 1 Under "add submission" you have the option to submit your video directly in "File submission" or you can submit a WeTransfer or Google Drive link to your video under "Online text".


N.B: If you want submit your bloopers/funny moments in a separate file for a chance to be featured in the live event's slideshow.​

Phase 2

The second phase of the Big4 & After competition is a Virtual Treasure Hunt where you will be working in teams to solve four riddles related to AUB campus. The answers of the riddles will give you access to four Moodle technical assessments or “letters” respectively!


Access your Big4 & After Moodle page from the team leader’s account. Your 1st riddle will be displayed. Solve it. Submit the answer and join the Riddle Room using the WebEx meeting link available after the submission of the riddle. Following the FIFO method, one team representative at a time will be admitted to the breakout room where you will be greeted by a Riddle Master. You will have to (1) share your answer to the riddle and (2) explain how you reached your answer. You will have 3 minutes in the breakout room to provide your response, at the end of which you will receive the password to access your letter on Moodle. If the answer is incorrect, you will lose some points. Now use the password the Riddle Master just gave you and access the letter on Moodle that will automatically show. Respond to all the questions in the letter. Submit it then move on to the next riddle and letter until you have completed FOUR RIDDLES and FOUR LETTERS in total. At that point, you are done!

Important points:

  • The game starts at 9:30 AM on Thursday, May 27th
  • The submission of all 4 riddles and 4 letters will close at 12:45 PM
  • The riddles could be buildings or tools any AUB student can relate to.
  • Beware! You do not want to be slow and end up waiting too long in queue!
  • The 21 teams are divided into four groups with different routes through the riddles and letters to minimize your queue time in the Riddle Rooms.
  • Once you submit Letter 1, Riddle 2 will be available for you to solve followed by Letter 2 once submitted, and so on…
  • You are strongly encouraged to set up a Webex meeting among the 4 team members AHEAD of the competition so that you can share your screen and collaborate in solving the riddles and letters! Alternatively, you can meet up on campus and make use of the OUTDOOR space around OSB – provided you take all the safety precautions including maintaining social distancing, wearing masks, etc…
  • Manage your time efficiently! You are not expected to know all the answers, but you are expected to use all your resources and connections to figure them out in due time!
  • Save your answers frequently!
  • If you have any questions, contact us through email at
  • If you run into any technical problems, contact the Moodle Support Team at the following numbers: 01-759600 or 01-350000 extension 2233 or through email at​
Think Wisely and Happy Riddling☺!

N.B: Expect an email on May 27th with detailed instructions for Phase III. 

In the meantime:

  • Book yourselves on Friday May 28 starting 2:30 PM.
  • Keep in mind that the finalist teams will have some preparations to make for Phase III (all of which will be communicated in the email of May 27).

Phase 3:

  • Present a case
  • Engage with professionals
  • Guarantee an internship
Case description:

How can you fight corruption in the Lebanese business ecosystem?
  • Successful and sustainable companies are guided by integrity, as the foundation for embedding trust among employees, customers, and other stakeholders. Yet, many companies often find a gap between the principles of integrity and their real-world performance.
  • We are looking for innovative ideas where you prepare a winning business plan/pitch with the righ​t approach to combat fraud and corruption in any Lebanese sector of your choice. 
Industries to consider:
  • Tourism and Hospitality
  • Healthcare
  • Technology
  • Media and Communication
  • Wholesale/ Retail
  • Oil and Gas
  • Banking
Business ares to consider:
  • Finance
  • ​Accounting
  • Marketing
  • Human Resources
  • Operations/ Logistics
Cover the following questions in your presentation:
  • What are the main corrupt practices (in your sector of choice) that you are trying to address?
  • What is your proposed plan to combat the gaps between integrity and corruption?
  • What is the rationale behind your plan?
  • How feasible is your plan?
  • How will you assess your success?
  • How could you ensure the continuity of your plan?
Further information to keep in mind:
  • Similar Initiatives & programs globally
  • Sustainable Development Goals (SDGs)
  • Megatrends & Technologies (AI, Blockchain technology, etc...)​

Phase 3 AGENDA:

  • 2:45 - 3:00 pm: Event is open / Attendees join
  • 3:00 – 3:05 pm: Lebanese anthem and Alma mater
  • 3:05 – 3:10 pm: Welcome note by OSB Interim Dean, Dr. Yusuf Sidani
  • 3:10 – 3: 15 pm: Brief note by PwC Country Senior Partner, Mr. Andre Rohayem
  • 3:15 – 3:20 pm: Brief note by EY Partner, Mr. Nadim Dimashkieh
  • 3:20 – 3:25 pm: Video: Highlights showcasing highlights of the B4&After competition
  • 3:25 – 3:30 pm: Presentation of the competition results for phases 1 & 2
  • 3:30 – 4:10 pm: Case presentation by the 4 finalist teams (including Q&A)
  • 4:10 – 4:20 pm: Draw
  • 4:20 – 4:25 pm: Announcement of final results
  • 4:25 – 4:30 pm: Closing​

Panelists Biographies:

  • A​ndre Rohayem is the Country Senior Partner and Assurance Leader of PwC Lebanon. He has been with the firm for more than 25 years. He has held several responsibilities within PwC in the Middle East including being a member of the regional assurance executive team and member of the regional board of governance. 
    Andre is currently the engagement leader for the audit of several companies in Lebanon in the financial services, manufacturing and retail industry sectors.
    He has performed consulting, due diligence and valuation assignments of large companies in France, Morocco, Lebanon, Tunisia, Bahrain, United Arab Emirates, Jordan and Saudi Arabia. His work spanned across a range of organisations including French and European companies.
    Andre was previously seconded to the Paris office where he specialised in the audit and valuation of insurance and reinsurance companies. He has also led transformation and organisational design engagements for companies in the MENA region, including strategy and target operating models definition and business process reengineering.
    Andre is a Fellow of the Association of Chartered Certified Accountants in England, and a licensed member of the Lebanese Association of Certified Public Accountants. He holds a masters degree in management from University Paris Dauphine in France.
  • Nadim Dimashkieh is an engagement Partner at EY. His role is day to day contact with senior management, ensure that the service requirements of the Group are met and the resolution of complex audit and accounting issues with the Senior Management. With his thorough working knowledge, Nadim provides solutions to the audit and accounting issues faced by the Group. 
    Nadim also ensures that management are notified of the developments in the rules and regulations affecting the Group.
    Nadim has been working with Ernst & Young since 2002 after four years with Arthur Andersen, a total of more than 17 years. He has lectured at local and regional trainings and is the Middle East approved instructor for different Accounting and Auditing Course (lectures in different countries for different Ernst & Young offices). Nadim’s experience in the region covers banking, insurance, NGOs, hospitality and real estate, hospitals, contracting, advertising, retail and service companies.
  • Natacha Sarkis is currently the Manager of UNDP Anti-Corruption for Trust in Lebanon project. She graduated with a master’s degree in Analysis and Economic policies from Montpellier 1 University -France. She has more than 12 years of experience with the UN and non-governmental organizations in Lebanon and different Arab countries working on governance, anti-corruption, and rule of law . She speaks Arabic, English and French.
  • Lama Moussawi, PhD is a tenured Associate Professor of Management Science in the Suliman Olayan School of Business at the American University of Beirut where she is currently serving as the Associate Dean for Research and Faculty Development. Dr. Moussawi earned a bachelor degree in Computer Science from the American University of Beirut (AUB), and an MBA, an M.S. degree in Supply Chain Management, and a Ph.D. in Management Science from the University of Texas at Dallas. Dr. Moussawi is passionate about serving and promoting women’s rights at AUB and beyond. She is a co-founder of the Center for Inclusive Business and Leadership for Women at AUB, the first gender center in the MENA region that focuses on advancing inclusive workplaces and dignified work for women​.
  • Ibrahim Jamali, PhD is an Associate Professor of Finance and convener (chair) of the finance, accounting and managerial economics track at the Olayan School of Business of the American University of Beirut. He completed his Bachelor of Arts in Economics at the American University of Beirut. He then earned his M.A. and PhD in economics at Concordia University in Montreal, Canada. Dr. Jamali’s research centers on futures markets and predictability in asset markets. His research appeared in reputable peer-reviewed academic journals. Dr. Jamali’s research has also been featured in the Wall Street Journal and on ( His policy research has been featured in the local media (L'Orient le Jour and Al-Akhbar), published in the World Bank's economic monitors, the International Monetary Fund’s country reports, as well as in local policy research outlets. Dr. Jamali was an invited speaker to a number of national and international conferences/workshops. He is a regular participant in international academic conferences. He previously worked as an economist at the World Bank where his duties consisted of monitoring and conducting analytical work on the Lebanese economy.

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