American University of Beirut


​​​​​​​​​​​​​​​​​​​​​​By the end of the program, you will be able to:

  • Plan and implement a data-driven digital marketing strategy and prioritize its appropriate channels and tools
  • Detect and analyze out-of-the-box growth hacking techniques and predict their strategic aim
  • Examine the various techniques for search engine optimization
  • Implement and manage search engine advertising campaigns
  • Effectively engage with customers across a diverse range of social media platforms
  • Experience the best practices for creating and delivering effective email and mobile marketing campaigns


  • Module 1: Data-Driven Digital Marketing: The Science of Perception
  • Module 2: Growth Hacking: Out-of-the-Box Strategies to Grow your Business


  • Module 3: Search Engine Optimization
  • Module 4: Search Engine Advertising

​DAY 3

  • Module 5: Social Media Marketing
  • Module 6: Email and Mobile Marketing​

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