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Topics

By the end of the program, you will be able to:

Plan and implement a data-driven digital marketing strategy and prioritize its appropriate channels and tools
Detect and analyze out-of-the-box growth hacking techniques and predict their strategic aim
Examine the various techniques for search engine optimization
Implement and manage search engine advertising campaigns
Effectively engage with customers across a diverse range of social media platforms
Experience the best practices for creating and delivering effective email and mobile marketing campaigns

DAY 1

Module 1: Data-Driven Digital Marketing: The Science of Perception
Module 2: Growth Hacking: Out-of-the-Box Strategies to Grow your Business

DAY 2

Module 3: Search Engine Optimization
Module 4: Search Engine Advertising

DAY 3

Module 5: Social Media Marketing
Module 6: Email and Mobile Marketing

Contact Us

For various questions, please try contacting us via social media first!
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Privacy Statement

We take data privacy seriously and adhere to all applicable data privacy laws and regulations.
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Copyright and Disclaimer

Written permission is needed to copy or disseminate all or part of the materials on the AUB website.
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Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

AUB is committed to providing a safe, respectful, and inclusive environment to all members of its community.
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American University of Beirut

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​​​​​​​​​​​​​​​​​​​​​​By the end of the program, you will be able to:

DAY 1

DAY 2

​DAY 3

Contact Us

Privacy Statement

Copyright and Disclaimer

Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

By the end of the program, you will be able to:

DAY 3