American Univesity of Beirut

Skip Navigation LinksHome > Suliman S. Olayan School of Business > Executive Education > Data-Driven Digital Marketing Program > Topics

 Topics

​​​​​​​​​​​​​​​​​​​​​​By the end of the program, you will be able to:

  • Plan and implement a data-driven digital marketing strategy and prioritize its appropriate channels and tools
  • Detect and analyze out-of-the-box growth hacking techniques and predict their strategic aim
  • Examine the various techniques for search engine optimization
  • Implement and manage search engine advertising campaigns
  • Effectively engage with customers across a diverse range of social media platforms
  • Experience the best practices for creating and delivering effective email and mobile marketing campaigns

DAY 1

  • Module 1: Data-Driven Digital Marketing: The Science of Perception
  • Module 2: Growth Hacking: Out-of-the-Box Strategies to Grow your Business

DAY 2

  • Module 3: Search Engine Optimization
  • Module 4: Search Engine Advertising

​DAY 3

  • Module 5: Social Media Marketing
  • Module 6: Email and Mobile Marketing​




Contact Us

For various questions, please try contacting us via social media first!
read more

Privacy Statement

We take data privacy seriously and adhere to all applicable data privacy laws and regulations.
read more

Copyright and Disclaimer

Written permission is needed to copy or disseminate all or part of the materials on the AUB website.
read more

Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

AUB is committed to providing a safe, respectful, and inclusive environment to all members of its community.
read more