The Data-Driven Digital Marketing Program provides you with the strategies and tools that are required to growth-hack your business amidst fierce competition and equips you with the right skills that enable you to start utilizing data in driving business and setting effective and efficient digital marketing strategies. The aim is to demystify the role of data in providing critical marketing insights that can pave and shape marketing strategies.
By the end of this program, you will be able to set growth priorities for your business and scale this growth through planning, implementing, and measuring digital marketing strategies that enable you to:
Identify channels for customer acquisition
Create user engagement
Personalize customers' experience
Increase conversion and retention rates
Maximize the ROI on your marketing budget
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