American University of Beirut

Data-Driven Digital Marketing Program Business in Practice Series

Economies are being drastically impacted by AI and the Big Data revolution. In this era of fast-browsing and redundancy of choices, digital marketing has quickly evolved  into a challenging science of perception, with data as its core driver. The key to the success of marketers is their ability to exploit this data in order to plan, implement, and measure effective digital marketing strategies that influence today's customers. ​

The Data-Driven Digital Marketing Program provides you with the strategies and tools that are required to growth-hack your business amidst fierce competition and equips you with the right skills that enable you to start utilizing data in driving business and setting effective and efficient digital marketing strategies. The aim is to demystify the role of data in providing critical marketing insights that can pave and shape marketing strategies. 

By the end of this program, you will be able to set growth priorities for your business and scale this growth through planning, implementing, and measuring digital marketing strategies that enable you to: 

  • Identify channels for customer acquisition
  • Create user engagement 
  • Personalize customers' experience
  • Increase conversion and retention rates
  • Maximize the ROI on your marketing budget

Key d​etails

​5 days
​Online, Live

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