Data-Driven Digital Marketing Program Executive Education

​​​​​​Overview 

The Data-Driven Digital Marketing Program, developed by the American University of Beirut, Suliman S. Olayan School of Business (OSB), provides you with the strategies and tools that are required to growth-hack your business amidst fierce competition, and equips you with the right skills that enable you to start utilizing data in driving business and setting effective and efficient digital marketing strategies. The aim is to demystify the role of data in providing critical marketing insights that can pave and shape marketing strategies.

During this program, you will examine the various techniques for search engine optimization and will learn how to implement and manage search engine advertising campaigns. You will also learn how to effectively engage with customers across a diverse range of social media platforms and experience the best practices for creating and delivering effective email and mobile marketing campaigns. 

By the end of this program, you will be able to set growth priorities for your business and scale this growth through planning, implementing, and measuring digital marketing strategies that enable you to identify channels for customer acquisition, create user engagement, personalize customers' experience, build customer relationship, increase conversion and retention rates, and maximize the ROI on your marketing expenditures.

Key Details

Duration3 days
DatesDecember 10 – 12, 2019
Fees*
USD  2,495 
LocationAmerican University of Beirut
Suliman S. Olayan School of Business (OSB) campus
Beirut – Lebanon  ​​

* Special fees granted to AUB Alumni

Who Should Enroll

  • Marketing, advertising, digital marketing, communication and sales professionals and managers, as well as brand managers who seek to align their marketing strategies with digitally savvy customers
  • Individuals seeking an empowering immersive experience in digital marketing
  • Entrepreneurs who are aspiring to exponentially grow their business using effective and efficient proven tools

    • Participants generally come from different sectors and industries
    • Proficiency in spoken and written English is necessary

How You Benefit 

To the Individuals
To the Organization

Acquire transferable digital marketing skills that you can apply to any industry of your choice

Increase your attractiveness to potential employers

Benefit from more career choices

Fast-track your way up the corporate ladder

Learn about the latest trends and techniques in building up marketing strategies

keep your digital know-how up-to-date

Become a part of the OSB global alumni network

Grow your customer base through improved online presence, generate sales, and increase revenue

Stop using external agencies and external consultants to grow your business

Ensure that you have skilled people who are able to provide you with tangible and measurable business growth

Maximize the return on your marketing budget

 

Why This Program

  • Practical – It provides you with hands-on experience to the application of data-driven strategies and techniques to real world business problems.
  • Short and straightforward – It is designed to suit your busy schedule and aims to provide you with the know-how in 3 days
  • Highly engaging – it includes case studies, interactive discussions, hands-on exercises, and individual contributions. ​​