American Univesity of Beirut

Program Content Global Scaleup Program

​​​​​​Structure

In-class sessions
Beirut

Online sessions

In-class sessions
Madrid

  • Strategy
  • Business innovation
  • Accounting and finance
  • Marketing
  • Strategy
  • Business innovation
  • Governance
  • Accounting and finance
  • Business innovation
  • Operations
  • Human resources
  • Sales


Courses

Strategy

  • Poor strategy or no strategy: barriers to scaling for small and medium enterprises 
  • The 7 Facets Strategy
  • The application of the one-page strategic plan 

Business Innovation 

  • Design thinking workshop
  • Lean startup tools
  • Disruptive innovation
  • Business model innovation 

Human Resources 

  • Leading self: high performance
  • High-performing teams
  • Managing multicultural teams 

Operations 

  • Scale and scaleups
  • Exponentiality and growth
  • Super scale me 

Accounting and Finance

  • Financial statements
  • Cash management for growth
  • Managerial accounting
  • “Power of One” – critical KPI
  • The 7 levers of cash
  • Valuing your business 

Marketing and Sales 

  • ​​Market sizing terminology
  • Defining your target customers
  • Estimating your addressable market share
  • The importance and effects of pricing
  • Psychology of compliance
  • Secrets of persuasion 
  • Practical ideas to boost your sales
  • Pillars of success 
  • Clients’ decision process
  • Need satisfaction and added value creation
  • Pitch your value proposition 

Governance for Scaling up 

  • Governance basics
  • Family business 


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