Program Content

Program Content Global Scaleup Program

In-class sessions Beirut	Online sessions	In-class sessions Madrid
Strategy Business innovation Accounting and finance Marketing	Strategy Business innovation Governance Accounting and finance	Business innovation Operations Human resources Sales

Strategy	Poor strategy or no strategy: barriers to scaling for small and medium enterprises The 7 Facets Strategy The application of the one-page strategic plan
Business Innovation	Design thinking workshop Lean startup tools Disruptive innovation Business model innovation
Human Resources	Leading self: high performance High-performing teams Managing multicultural teams
Operations	Scale and scaleups Exponentiality and growth Super scale me
Accounting and Finance	Financial statements Cash management for growth Managerial accounting “Power of One” – critical KPI The 7 levers of cash Valuing your business
Marketing and Sales	Market sizing terminology Defining your target customers Estimating your addressable market share The importance and effects of pricing Psychology of compliance Secrets of persuasion Practical ideas to boost your sales Pillars of success Clients’ decision process Need satisfaction and added value creation Pitch your value proposition
Governance for Scaling up	Governance basics Family business

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