American University of Beirut

Program Content Global Scaleup Program

​​​​​​Structure

In-class sessions
Beirut

Online sessions

In-class sessions
Madrid

  • Strategy
  • Business innovation
  • Accounting and finance
  • Marketing
  • Strategy
  • Business innovation
  • Governance
  • Accounting and finance
  • Business innovation
  • Operations
  • Human resources
  • Sales


Courses

Strategy

  • Poor strategy or no strategy: barriers to scaling for small and medium enterprises 
  • The 7 Facets Strategy
  • The application of the one-page strategic plan 

Business Innovation 

  • Design thinking workshop
  • Lean startup tools
  • Disruptive innovation
  • Business model innovation 

Human Resources 

  • Leading self: high performance
  • High-performing teams
  • Managing multicultural teams 

Operations 

  • Scale and scaleups
  • Exponentiality and growth
  • Super scale me 

Accounting and Finance

  • Financial statements
  • Cash management for growth
  • Managerial accounting
  • “Power of One” – critical KPI
  • The 7 levers of cash
  • Valuing your business 

Marketing and Sales 

  • ​​Market sizing terminology
  • Defining your target customers
  • Estimating your addressable market share
  • The importance and effects of pricing
  • Psychology of compliance
  • Secrets of persuasion 
  • Practical ideas to boost your sales
  • Pillars of success 
  • Clients’ decision process
  • Need satisfaction and added value creation
  • Pitch your value proposition 

Governance for Scaling up 

  • Governance basics
  • Family business 

Contact Us

For various questions, please try contacting us via social media first!
read more

Privacy Statement

We take data privacy seriously and adhere to all applicable data privacy laws and regulations.
read more

Copyright and Disclaimer

Written permission is needed to copy or disseminate all or part of the materials on the AUB website.
read more

Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

AUB is committed to providing a safe, respectful, and inclusive environment to all members of its community.
read more