Topics Management Essentials Program

​​​​​ ​​​​​​​​​​Building Your Leadership Potential  

It is estimated that 40% of all firms will die in the coming 10 years. As a manager, you need to understand, adapt and lead the way to survive and thrive.  The objective of this course is to understand how the modern organization functions and what your role as managers is within this complex structure. By focusing on your role of leadership in the management of the modern organization, we will explore essential management concepts, processes and techniques from an organizational behavior perspective. We will start with an introspection of your leadership style; then we will look internally at how your leadership style affects the organization. In the third session, we should set the base for proper understanding of the role of managers and their interaction with people, structure and firms environment. Finally, we will look at how as a manager you can foster change and innovation. 

Key Learning Objectives

  • Understanding the managerial role
  • Comparing different leadership styles
  • Understanding functions and interdependencies
  • Understanding the organizational context leading to managing change and innovation  

Creating Value Through Marketing 

This course focuses on the major elements of marketing management that will contribute to higher customer satisfaction and client loyalty. You will explore how marketing strategy can be used as a tool to better solve your clients' needs and expectations by articulating the deployment of decisions regarding segmentation, targeting, positioning, and value proposition. It highlights the key role played by marketing activities such as marketing research to identify trends, preferences and behaviors of clients in order to drive commercial actions. 

Key Learning Objectives

  • Understanding the marketing process leading to customer loyalty
  • Exploring the components of a successful marketing strategy
  • Using marketing research to drive commercial actions 

Winning Through People  

This course is a unique learning experience in the field of human resource management (HRM). The underlying premise is that human resources play a major role in assuring the success of firms in today's environment. You will be exposed to main HRM practices (Staffing, Competencies Development, Performance appraisal, Compensation and Disciplinary management) under the Mobilization Model. The purpose of the course is to give you a framework for thinking about the best practices in HRM. You will discuss the main challenges posed by people management today and think of how you can deal with them in your own organization. To better meet your needs, this course adopts the perspective of those who directly manage employees.

Key Learning Objectives

  • Understanding the managerial role in HRM
  • Examining the problems and challenges facing firms
  • Dealing with the complexity of the employment relationship
  • Discovering how to mobilize employees

Understanding the Language of Finance 

The Finance module is an introductory course designed to acquaint non-financial managers with issues of importance to financial managers, providing the basis for further study as well as application in career settings. This module will focus on understanding the language of business: the balance sheet, income statement, and cash flow statement. You, as a participant, will not only understand how to read and analyze financial statements, but also how to turn financial information into profitable and ethical business decisions. Also, the module will help you consider any new strategic initiative or investment to improve current operation by assessing the profitability of these new initiatives.  Moreover, you will learn how to choose among several investment opportunities using alternative measures of Return on Investment, e.g., Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period. You will acquire the skills needed to make these investment decisions while considering the risk element and the time value of money. The knowledge acquired in this course serves as the platform for more advanced analysis in finance.

Key Learning Objectives

  • Applying quantitative tools that allow a firm to make sound investment decisions
  • Analyzing the financials of businesses
  • Understanding of the origin and uses of financial statements
  • Applying time value of money related decisions

Competing with Operations 

Operations management is concerned with the systematic design, innovation, management and improvement of the processes that transform inputs into finished goods or services. Its objective is to align the processes with the value proposition of the organization. This course provides a foundation for understanding the operations of a firm as a competitive advantage. The objective of the course is to provide you with the basic skills necessary to critically analyze a firm's operating performance and practices. Unlike many courses, which tend to treat the firm as a "black box", we will be primarily concerned with "opening up" that box and discovering what makes a firm "tick" - or, for that matter, "stop ticking".  We adopt in this course a process view approach that applies across industries. Through our class discussions and cases from a diverse set of businesses, we cover a selected set of topics including capacity management, flow time management, inventory management and quality management. A great emphasize is also put on a set of tools and techniques that can be used in practice to help managers be more effective in making strategic (operational) decisions.

Key Learning Objectives

  • Understanding the operations function and its strategic role
  • Analyzing an operation and understanding its external and internal drivers
  • Acquiring knowledge of concepts and methods to improve operations
  • Familiarizing with different techniques to implement strategic operations concepts  

Improving Your Strategic Thinking 

Increasing intensity of competition, new entrants to an industry sector and the consequent loss of market share and profitability are major phenomena in a growing number of business sectors. Classical responses involve the search for increasing scale or internal efficiencies. Faced with these strategic challenges, many incumbent businesses end up copying each other's approaches to business, and the resulting 'strategic convergence', or lack of competitive advantage, leads to companies which are radically undifferentiated and can earn only 'commodity' returns. This course will explore how to formulate a clear strategic intent in order to guide a business. Although theoretical development will be used to provide anchors and references, the module is intended for practitioners and therefore is bent to be practical and useful. Hence, through the reality of your business and a case study, we will explore the different aspects of strategy (the concept, the positioning, and the environment). Building on this foundation, we will reflect on the competitive advantage of your business and how you differentiate yourself from competition.

Key Learning Objectives

  • Understanding what is strategy and identify the roots of solid business strategy
  • Identifying the main ways to differentiate a business
  • Understanding the different aspects of a competitive edge