American Univesity of Beirut

OSB brings classroom-to-classroom virtual practicum

​American University of Beirut undergraduate students now have the opportunity to enroll in a new, action-learning course on international business cultures - MNGT 250R Cross-Cultural Management, which connects undergraduates with peers from the MENA region and the U.S.

The exchange course is based at four universities in Lebanon, Egypt, Libya and the U.S. (the American University in Cairo, Benghazi Youth for Technology and Entrepreneurship Libya, and the University of Michigan's Ross School of Business) where students will take part in live video sessions once a week to acquire the skills they need to communicate, problem-solve and collaborate in a global team environment—all essential 21st century skills in an interconnected world.

“We are proud to be the first to launch this one-of-a-kind course where students will be able to develop cross-cultural competency by direct interaction with their peers abroad," says Marina Apaydin, assistant professor of strategic management and international business and the initiative's co-coordinator in Lebanon. “We are honored and grateful to the University of Michigan for choosing OSB as its partner in this project sponsored by the U.S. Department of States. I am confident that it will be an unforgettable experience for all the students enrolled in this course."

Fida Afiouni, associate professor of human resources management and convener of Management, Marketing, and Entrepreneurship track (MME) at OSB notes: “The MME track is proud to champion an innovative learning format, the virtual exchange program whereby four partner classes from four universities will interact live during the class-time in connected sessions. This is a unique opportunity for our students to increase their knowledge of the global business environment in general, and of the American, Egyptian, and Libyan business environments more specifically. This will allow our students to improve their ability to work in a cross-cultural and geographically dispersed team, and to strengthen their ties to other like-minded young business people."

The curriculum - designed with input from member universities - will include modules and assignments delivered synchronously in the classroom. For the virtual part, students will be connecting through BlueJeans platform as well as using social media channels.

This course is open to all majors at AUB undergraduate programs. For more information contact Marina Apaydin.​​

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