AUB developed
Growth Readiness Program (GRP) as a high-impact program targeting top executives of promising firms with $1-5 million revenues to enable their sustainable growth by overcoming scaling barriers.
GRP enables a company to grow and scale up by facilitating the development of a scaling-up roadmap, equipping the top management team with critical management know-how and tools, providing access to investors for growth financing.
Why GRP?
Many Can Start-up, But Very Few Will Scale-up.
Less than 4% of companies worldwide make it past its $1 million revenue, and less than 2% make it to $5 million in revenue. A focused glance on the Arab Middle East region reveals an even lower scale-up success rate.
It is unfortunate that most start-ups struggle and fail to overcome the growth hurdles because they are unaware of how to adapt their business practices to make the company scalable or growth-ready.
The Growth Readiness Program (GRP) by AUB is specifically designed to overcome this "Valley of Death" and achieve desired growth!
Program Phases
As a company takes part in the
Growth Readiness Program (GRP), its management team will go through four key program phases to address their specific scaling-up challenges and enable organization growth.
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Deep Dive: Assess company strengths and weaknesses.
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Executive Education: Learn just-in-time knowledge of scaling-up solutions.
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One-on-one mentoring: "Debug" Company Scale-up Plans.
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Pitching: Test scale-up plans with investors and seasoned experts.
Watch the GRP Testimonial Video