Heroes of Scale Episode 3: Winning Strategies for Gaming Startups with Yayy

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This episode highlights how B2B-appropriate marketing strategies, customer insights, and adaptation to fast-changing market trends shape sustainable growth in the gaming development industry, featuring real-world examples from Yayy.

00:00 | Introduction of the episode’s core topics: sales, marketing, and branding for business excellence, featuring Yayy’s CEO Mr. Marc Raphael, marketing industry expert Mr. Mahmoud Ayoub, and moderators Dr. Bijan Azad and Mr. Sami Kteily.

01:10 | Yayy: A mobile game development company following a B2B2C model.

07:25 | Challenges faced by the gaming industry: funding, marketing strategies, and keeping up with trends.

13:14 | Strategic applications of word-of-mouth and gamification in B2B engagement.

17:25 | Using a customer-centric strategy to build consumer brand loyalty.

19:45 | Adaptive responses to emerging trends in game development.

23:00 | Initial expectations and realized impact of the SSS Program on personal and professional development.

25:15 | More about “Fail cheap – fail fast” philosophy.

30:11 | Strategic guidance for SMEs on scaling and value proposition reassessment.

36:10 | Reflective thoughts on scaling as a continuous learning process.

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Title IX, Non-Discrimination, and Anti-Discriminatory Harassment