Heroes of Scale Episode 4: Mastering Financial Management with L'Artisan du Liban
This episode, featuring L’Artisan du Liban, highlights how financial literacy empowers social enterprises to balance mission sustainability. A subject matter expert, Ms. Lina Tannir, examines tools such as KPIs, budgeting, and cash flow to drive growth.
00:00 | Introduction of the episode’s topic: “Finance in the context of Social Enterprises within Lebanon.” Moderated by Dr. Bijan Azad and Mr. Sami Kteily. The episode hosts L’Artisan du Liban’s General Manager, Ms. Nathalie Kordahi, and subject matter expert Ms. Lina Tannir.
02:35 | L’Artisan du Liban: A social venture that aims to preserve the Lebanese heritage of handicrafts while generating income for artisans.
05:22 | Financial survival and growth metrics: Escaping the “valley of death” through KPIs, cash flow vs. EBITDA, and self-financing strategies.
09:13 | Social enterprises rely on cash for sustainability and growth.
16:10 | L’Artisan du Liban’s mission vs. sustainability: Using the cash conversion cycle to assess business liquidity.
19:47 | How the SSS Program built financial competence for decision-making, addressed organizational gaps, and led change for L’Artisan du Liban.
28:10 | Data-driven decisions: Using financial reports to analyze product performance, adjust pricing, and manage inventory.
33:40 | Budgeting as a strategic compass: Planning production, seasonal readiness, and effective resource allocation.
45:10 | Contextual factors in choosing between in-house and outsourced accounting.
47:10 | SSS Program outcomes: empowering leadership via learning, networking, and mindset validation.
49:46 | Final observations and learnings.