American University of Beirut

Heroes of Scale Episode 6: Wakilni’s Scaling Story of Innovation, Agility, and Leadership Excellence

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Heroes of Scale Episode 6: Wakilni’s Scaling Story of Innovation, Agility, and Leadership Excellence​

This episode showcases how service startups like Wakilni apply design thinking and inclusive leadership to promote strategic innovation. It highlights sustainable scaling through market responsiveness, venture capital, and organizational accountability.

00:00 | Introduction to the episode’s topic: Strategic Growth and Innovation. The episode features Dr. Fouad Zablith, a subject matter expert on Design Thinking Application and special guest Mrs. Yusr Sabra, Founder and CEO of Wakilni. Dr. Bijan Azad and Mr. Sami Kteily moderate the episode.

​01:10 | Wakilni’s story: From recognizing a market gap in non-technical support services to becoming a leading logistics and e-commerce partner for SMEs.

06:40 | Role of strategic leadership in cultivating innovation and organizational agility.

09:50 | Identification of appropriate revenue streams and strategic scaling across diverse market opportunities.

13:38 | Sustainable growth strategy through venture capital and competitive differentiation.

21:40 | How do collaborative, inclusive teams mitigate bias and enable innovation?

28:45 | Expanded platform strategy beyond delivery: Integrating retail and para-pharmaceutical industries.

34:05 | Using design-driven approaches to guide adoption of new product features.

37:12 | The role of open workspaces in fostering psychological safety and collaboration.

40:32 | Experiential learning from the SSS Program for goal alignment and professional development.

46:42 | Importance of financial discipline in balancing profitability and liquidity.

52:50 | Best practices for driving cultural accountability across key business functions. 

58:45 | Wrap-up of core lessons and implications.​​

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