American University of Beirut

Vision and Mission

​​​​​​​​​​​The Case Hub vision is:

  • To become the leading source of quality business cases about the Arab MENA and business cases in Arabic.
  • To be at the center of a community of case writers in the region.
  • To become a reference in case writing skills and the catalyst for the development of case writing capacity in the region.​

​​The Case Hub​ mission ​is:

  • To serve as an ultimate case reference point in and for the Arab MENA.
  • To promote a case culture in the region, built around a participant-centered learning method.
  • To provide easy access to resources related to the case method to all stakeholders (students, instructors, educators, writers, community).
  • To facilitate the use of cases by faculty and support student learning.
  • To assist faculty in their case writing process​.
  • To link academia to the business world, enabling the development of targeted research-based solutions in companies.

Contact Us

For various questions, please try contacting us via social media first!
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Copyright and Disclaimer

Written permission is needed to copy or disseminate all or part of the materials on the AUB website.
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Title IX, Non-Discrimination, and Anti-Discriminatory Harassment

AUB is committed to providing a safe, respectful, and inclusive environment to all members of its community.
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