American University of Beirut

What & Why

​​​​​​​​​What is a ‘case’

A case is a written description of a real situation in an organization presented from the point of view of a protagonist, the decision-maker, and accompanied by background information about the situation, the company, the industry and the country. Cases were first used in law education and were later expanded to management. They have developed to become a standard tool of participative learning used widely in many disciples, from management to medicine.

Why use cases

Cases have been used in business education for more than a century. They solidify the connection between theory and practice by allowing students to practice managerial decision making in the safe environment of a classroom. Cases equip students with an array of skills such as decision-making, public speaking, listening, and argumentation. Thus, providing students with business experience, while offering business theoretical insights to their problems.​


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