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Vision and Mission

Vision:

The Case Hub aspires to be the leading source of high-quality business cases rooted in the Arab MENA region, and the leading reference for case studies in Arabic. By elevating local business narratives and fostering academic excellence, we aim to reinforce AUB’s position as a regional and global reference in business education.

Mission:

Our mission is to embed a strong case culture across the Arab MENA by championing participant-centered learning and advancing the case method as a core pedagogical tool. The Case Hub serves as a regional anchor for case-based teaching and case writing, bridging academia and industry to generate relevant, research-driven insights. In doing so, we contribute to AUB's mission of educational transformation and support OSB's strategic vision for innovation, relevance, and leadership in business education.

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