The AUB-OSB Fourth Case Conference

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The AUB-OSB Fourth Case Conference - What you missed

The AUB-OSB Fourth Case Conference, organized by The Case Hub at the Suliman S. Olayan School of Business (OSB), American University of Beirut (AUB), was held on February 12-13, 2026, at the American University of Beirut, Lebanon. It gathered 140 academics and business professionals from 20 countries and 77 institutions.

The two-day event, featured dynamic discussions, an insightful keynote speech, and collaborative workshops focused on advancing the case method in business education. It welcomed academics, business professionals, and case-writing experts, serving as a platform to strengthen collaboration between academia and industry.

Conference Highlights

A keynote speech by Dr. Pablo Collazzo, Affiliate Faculty and Council Chair of the Microeconomics of Competitiveness (MOC) Network at Harvard Business School, Managing Partner of Sequoia, and Professor and Senior Researcher at Grenoble Ecole de Management.
A fireside chat with Dr. Manal Abdel-Samad, VP Communication, Brand and Innovation at ABH Group Former Minister of Information in Lebanon.
A dynamic panel discussion on Cases That Matter: Bridging Scholarship, Practice, and Community Voices.
A thought-provoking panel on Local Voices, Global Insights: Case-Based Learning Across Cultures and Contexts.
A hands-on professional development workshop From Case to Interactive AI Case: Designing and Running GenAI-Powered Teaching Cases That Engage and Get Published, led by Dr. Antoine Duvauchelle, Adjunct Professor at INSEAD and Co-Founder of LiveCase.
A hands-on professional development workshop on Cases as Narrative Thinking Devices to Enhance Stickiness of Concepts and Instructional Contents, led by Dr. Bijan Azad, Professor at the American University of Beirut
Interactive case development sessions to enhance your case writing skills.