The Case Hub aims to bring together academic and practical knowledge about the case method. This enables action-oriented learning in all areas of management education and the promotion of the case method teaching approach in the Arab MENA. It also allows for case-writing capacity building and creates a community of case writers. It aims to become the reference platform that allows case method enthusiasts to meet and network with leading case method experts.
The conference targets case writers, academicians, instructors, program managers, executive education administrators, and business leaders and executives.
The American University of Beirut is a leading institution in the Arab MENA. Business education began at the University in 1900, and an independent school of business was established in the year 2000, it was named the Suliman S. Olayan School of Business in 2003. The Suliman S. Olayan School of Business is highly regarded within the international community, with rankings consistently placing it as a MENA leader and provider of international caliber vision and opportunity. In addition, the school provides extensive activity in executive education throughout the region to leading organizations, and has long been AACSB International-accredited.
Ivey Publishing is a leader in global business case studies, featuring an extensive collection of over 7,000 products available in 11 languages. Ivey Publishing is a great supporter of the case method and works closely with case authors/ writers and case adopters to help them develop quality and current cases that meet the rigorous demands of business and management education.
The Case Hub - Case Conference 2024
The second case conference offers a one-of-a-kind opportunity to network and engage with case writers and educators in the region. A rich program includes a keynote speech, professional development workshops, panels, presentation sessions, and case development sessions led by seasoned case writers, educators, and Ivey Publishing. During case development sessions, participants will present their new case ideas and obtain detailed developmental feedback from experienced case mentors. The aim behind these mentor-participant case development sessions is to help participants move their cases forward to publication in The Case Hub, case publishers and distributors, or refereed journals.
All cases must be positioned in the Arab MENA (Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates, and Yemen) or in Cyprus, and target any discipline of interest to a business school or management education. Cases must be original works that are based on a real (undisguised) decision by a real protagonist in a real organization using primary or secondary sources. Submissions are accepted in both English and Arabic.
In submitting your case, you commit to having at least one author attend the conference and present the accepted submission.
Case Idea Proposal
Optional submission of the developed case
If your Case Idea Proposal is accepted, you may opt to submit your developed case along with its teaching note. Developed cases may have been previously taught but not published or accepted for publication elsewhere (in journals, case publishers, textbooks, or others) before submission to the conference, the copyright belongs to the author(s)/writer(s).
A developed case submission includes the case, any associated teaching resources (data sets, audio, visual material, or other), and the teaching note (please use the case submission template
and teaching note layout
). The typical length of a developed case is 4,000-5,000 words excluding exhibits.
Submissions will be evaluated based on their contribution to the development of contextually relevant cases and the advancement of the case method in the Arab MENA and in Cyprus.
Awards will be announced during the conference closing session.
The authors/ writers of winning cases will have the opportunity of working one-on-one with Ivey Publishing to develop the case for publishing in the Ivey-OSB Collection.
After a peer review, the best developed cases will have the opportunity to be published in the Ivey-OSB Collection.
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Who should attend?
Case writers, academicians, instructors, program managers, executive education administrators, and business leaders
The Suliman S. Olayan School of Business at the American University of Beirut and its partner Ivey Publishing support the second case conference by covering the registration fees for all participants. However, prior registration and the reception of a confirmation email are mandatory to attend the conference.
The conference venue
In light of the current situation in Lebanon, The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut, relocated the 2nd Case Conference to the American University of Beirut – Mediterraneo campus in Pafos, Cyprus, a city with a rich history and vibrant cultural traditions.
The American University of Beirut – Mediterraneo in Pafos, Cyprus, is the newly opened twin campus of the American University of Beirut (AUB) in Beirut, Lebanon. AUB bases its educational philosophy, standards, and practices on the American liberal arts model of higher education. The university encourages freedom of thought and expression and seeks to graduate men and women committed to creative and critical thinking, life-long learning, personal integrity, civic responsibility, and leadership.
AUB operates under a charter granted by the New York State Education Department (NYSED) which registers the university's degree programs. All departments and programs at AUB Mediterraneo are accredited by the Cyprus Agency of Quality Assurance and Accreditation of Higher Education (CYQAA).