The AUB-OSB Second Case Conference

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The AUB-OSB Second Case Conference - What you missed

The AUB-OSB Third Case Conference, organized by The Case Hub at the Suliman S. Olayan School of Business (OSB), American University of Beirut (AUB), took place on February 2nd and 3rd, 2024, at the American University of Beirut twin campus in Pafos, attracting around 100 academics from 45 universities in 15 countries, from the US to India, with a substantial representation from Lebanon, Cyprus, and the Arab countries.

The two-day event, supported by Ivey Publishing as conference partner, highlighted The Case Hub's dedication to fostering the development of the next generation of business leaders in the region through the promotion of case-based education and the establishment of a passionate community of case authors. Embark on this enriching journey with The Case Hub, as we foster knowledge-sharing, cultivate a community of case writers, teach with cases, and collectively shape the future of business education.

Conference Highlights

Two keynotes delivered respectively by Dr. Nadine de Gannes, PhD, who serves as the Faculty Director at Ivey Business School in Canada, and Professor Tawfik Jelassi, PhD, professor of strategy at IMD Business School in Switzerland, both distinguished experts in case writing and teaching, held the audience captive with their inspirational speeches, where they shared their personal experiences in embracing the case method.
Panels on the strategic role of case studies, on case centers in the region, and on tips and tricks for creating award-winning cases included distinguished participants such as deans, directors of case centers and award-winning case writers to name a few.
Case development sessions in which case experts led roundtable discussions and provided valuable developmental feedback to case presenters.
Two professional development sessions moderated by Ivey Publishing provided guidance and insights on case writing and publishing.