The two-day event, supported by Ivey Publishing as conference partner, highlighted The Case Hub's dedication to fostering the development of the next generation of business leaders in the region through the promotion of case-based education and the establishment of a passionate community of case authors. Embark on this enriching journey with The Case Hub, as we foster knowledge-sharing, cultivate a community of case writers, teach with cases, and collectively shape the future of business education.

Conference Highlights
- Two keynotes delivered respectively by Dr. Nadine de Gannes, PhD, who serves as the Faculty Director at Ivey Business School in Canada, and Professor Tawfik Jelassi, PhD, professor of strategy at IMD Business School in Switzerland, both distinguished experts in case writing and teaching, held the audience captive with their inspirational speeches, where they shared their personal experiences in embracing the case method.
- Panels on the strategic role of case studies, on case centers in the region, and on tips and tricks for creating award-winning cases included distinguished participants such as deans, directors of case centers and award-winning case writers to name a few.
- Case development sessions in which case experts led roundtable discussions and provided valuable developmental feedback to case presenters.
- Two professional development sessions moderated by Ivey Publishing provided guidance and insights on case writing and publishing.
Acknowledgments